ROLE OF ADVERTISING STANDARDS COUNCIL OF INDIA (ASCI) IN PROTECTION OF CONSUMER FROM MISLEADING ADVERTISEMENTS

Authors

  • Mahendrakumar S. Yadav, Dr. Bommuluri Bhavana Rao Author

Abstract

We are frequently exposed to advertisements in this digital age; thus, it is crucial to present ads that are honest and not misleading. An advertisement may be a vital tool for the businessmen to sell their products and services through influencing the buying behavior of the consumers. In this digital era, we are constantly consumed by these advertisements thus, it becomes essential to show advertisements which are genuine and not misleading.

The Advertising Standards Council of India (ASCI) is another reputable organization that monitors deceptive or false advertising. This article talks about misleading advertisements, role of Advertising Standard Council of India in curbing misleading ads alongside cases of misleading advertisement amidst Covid-19[1].

 

 

 

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Published

2024-08-11

Issue

Vol. 6 No. 2 (2024)

Section

Articles

How to Cite

ROLE OF ADVERTISING STANDARDS COUNCIL OF INDIA (ASCI) IN PROTECTION OF CONSUMER FROM MISLEADING ADVERTISEMENTS. (2024). CAHIERS MAGELLANES-NS, 6(2), 3812-3820. https://magellanes.com/index.php/CMN/article/view/656