“TOURISM COMMUNITY ENGAGEMENT AND MOTIVATION: A STUDY OF HOMESTAY INITIATIVES IN HIMACHAL PRADESH”

Abstract

This research examines the “Homestay Scheme” in Himachal Pradesh, formally known as the “Himachal Pradesh Home Stay Scheme 2008” to evaluate its effectiveness in engaging local communities and promoting sustainable tourism. Himachal Pradesh, a state celebrated for its diverse natural landscapes and rich cultural heritage, has increasingly emphasized tourism as a key economic driver. The successful branding of the region as "Unforgettable Himachal" has led to notable benefits, including increased revenue and job creation. This study explores how the homestay initiative has impacted local communities by providing residents with opportunities to host visitors in their homes, thereby offering an authentic cultural experience and contributing to rural economic development. By analyzing the motivations behind local participation and the broader implications for community development, cultural preservation, and economic empowerment, this research aims to provide valuable insights into the role of homestay programs in sustainable tourism. Key findings reveal that the scheme has significantly enhanced community engagement, with local hosts benefiting economically and taking pride in showcasing their cultural heritage. However, challenges such as inadequate infrastructure, insufficient hospitality training, and marketing limitations need to be addressed. The study highlights that financial incentives, cultural pride, and the potential for international connections are primary motivators for community involvement. Despite these positive outcomes, there is a need for improved infrastructure and marketing strategies to overcome barriers and attract a wider range of tourists. The research concludes that the homestay scheme has the potential to drive sustainable and inclusive growth in Himachal Pradesh rural areas, provided that the identified challenges are effectively managed.